Installing and mastering these ten lightweight tools will allow you to get a hang of your emails, images, and tasks, and will definitely make your working experience faster and more enjoyable. Let’s review some of the best free apps available for Mac users. It is best if they are free, of course, so we can experiment with different combinations. To keep up with the pace of business and technology environments, comms executives need to be fast, amazingly efficient, and focused.įor that, we all need some cutting-edge tools that are both cross-platform and don’t cost a fortune. We often call marketing or PR professionals “ninjas”.